We learn
by building.
Every week we spend our own hours exploring, testing and shipping. What we learn ends up in client work — or here.
Adeprimo's labs hours are an internal budget line — every colleague gets recurring time to look for what's around the corner. The output is concrete: prototypes, tools and products that begin in curiosity and often find their way into client work.
- PRODUCT · TOURISMLive
Stadsvandring
Mobile-first walking tours for cities — curated routes, interactive maps and on-site QR codes visitors scan to get stories, photos and audio guides straight in the browser. No app required.
What we learnedQR codes + the browser beat a native app for on-location tourism: zero install friction means people actually scan.
- AI · TRAININGLive
AI-kunskapen
Two 20-minute interactive courses that teach office staff to use AI safely and to spot AI-generated fraud. 200 kr per completed course — every krona goes to charity.
What we learnedCharity-as-pricing turned out to be the unlock for the procurement conversation: it sidesteps the budget owner's usual instinct to negotiate, and the social-proof story is doing as much selling as the curriculum.
- DATA · WEEKLYLive
Trends Weekly
AI-synthesised trend report covering Google Trends, TikTok, X, YouTube, Spotify and the Swedish press. Ships every Monday — built for the people who have to tell a story this week.
What we learnedSix platforms layered into one read is achievable when you let Claude do the synthesis instead of templated bullet lists. The compounding daily collection job is what makes the weekly view trustworthy — without it you only see "right now", which lies.