BREADTH
Six platforms, one read.
Google Trends, TikTok, X, YouTube, Spotify and Swedish press — woven together so you can tell whether a trend is real or just local.
TOOLS · TRENDS WEEKLY
What Sweden
is searching for.
Monday mornings, every week. An AI-synthesised read across Google Trends, TikTok, X, YouTube, Spotify and the Swedish press — in your inbox.
Latest reportWhy it works
CONTEXT
AI-synthesised, not AI-listed.
Claude analyses every trend against SerpAPI news context: why it's trending, who's driving it, how long it's been going.
TIME
Seven days in seven minutes.
Skip the twenty dashboards. The week distilled so you can act on Monday morning.
Built for
Trends Weekly is for the people who have to tell a story this week. The six roles we optimise for:
01
PR
PR strategists
Find the narrative window before the competition does.
02
CONTENT
Content strategists
This week’s hooks and angles — without guessing.
03
SOCIAL
Social media managers
Know what is moving across TikTok, X and YouTube at once.
04
DESK
Newsroom editors
Early signal on what the audience will search for tomorrow.
05
BRAND
Brand teams
Category pulse plus the culture around it — not just your own searches.
06
AGENCY
Agencies
A source you can lean on in client pitches and briefs.
ARCHIVE
What the recent weeks covered
The most recent reports in the archive. Each is a snapshot of what moved Swedish attention that week.
- W17 · 2026Political side-tracks, new Spotify drops, event-driven search spikes
- W16 · 2026AI debate on X, sport-result reach on TikTok
- W15 · 2026Spring content angles begin showing, podcast spikes
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