Medley — member experience
Their extended communications department — we build, run and campaign for medley.se.
We have worked with Medley since 2016 and became their full-service agency in 2018. The assignment is to clarify, simplify and communicate what Medley offers — and to build what the company, its staff and its members need in order to have the right information at hand.
A new medley.se
In 2024 we launched the new medley.se, both to resolve what the old site could not do and to make the experience more modern and more stable. Splitting the platform into separate components, each responsible for its own area, meant performance could be distributed differently and the individual services made far less dependent on one another.
We also solved a long-standing information problem. Opening hours, menus and similar details sat with vendors, restaurants and local operators. The site now collects them continuously from their own sources, which is what keeps a single platform current.
Concept and communication
We clarify Medley's concepts visually, conceptually and in language, so that one framework holds together from the website through to the local premises. It spans the full range: training, swimming and courses, seniors, service and café.
We also developed a new graphic identity with Medley, built around the idea that training should make you happy, along with a concept for their cafés — a modern, fresh interior and a range focused on nutritious food.
Marketing and campaigns
We create content and keep the site current day to day, and we run the larger campaigns in print as well as digital. That work happens close to Medley's management and employees, and it is aimed at distinct groups: businesses, seniors, and people with no experience of training.
About Medley
Medley is Sweden's largest swimming and wellness operator, running close to 30 swimming and fitness facilities in municipalities across the country.