A digital hub for WWF cities
We Love Cities — global digital platform.
Over half of the world's population lives in cities, which makes urban centres decisive for any real environmental change. WWF launched We Love Cities to turn that into leverage — a campaign that uses citizen voices to move city leaders towards more sustainable practice.
Background
WWF needed a single digital hub able to carry a global campaign across dozens of participating cities. It had to show what makes each city distinctive while pushing towards concrete commitments, from large-scale infrastructure down to individual lifestyle changes.
Solution
We built the platform behind the campaign: interactive illustrations, straightforward voting mechanics and an open forum for suggestions. Visitors anywhere in the world could vote for their favourite city, propose improvements and watch results come in live.
WWF's identity runs through every visual element, from the playful iconography to the nature-derived palette. The message it carries is that sustainable change is urgent and achievable at once — when local pride and collective action meet.
About WWF
WWF is one of the world's leading conservation organisations, active in nearly 100 countries with more than five million supporters. Through science-based initiatives and global partnerships it works to protect natural habitats and promote the sustainable use of resources.