Hurtigruten Svalbard — unified booking platform

Hurtigruten Svalbard offers experiences in one of the world’s most unique destinations. But the booking journey itself had evolved across several separate tracks: accommodation lived in one system, activities in another, and payments in a third. For guests, this often meant having to “stitch together” their trip themselves — with more steps, more uncertainty, and a greater risk of dropping off along the way. For Hurtigruten Svalbard, it also made it harder to present the full offer, drive upsell, and work commercially with packages and bundled experiences.

One engine, no system replacement

Together, we introduced Tulo Voyage as the unified engine for sales and booking — without requiring Hurtigruten Svalbard to replace their existing operational systems. Instead of systems dictating how customers must purchase, Tulo Voyage allows Hurtigruten Svalbard to sell everything through a single flow. The platform connects underlying systems through integrations and translates their data into a shared logic, allowing accommodation, activities, and payments to function as one coherent product journey. This enables guests to build their stay naturally, within a unified checkout, while Hurtigruten Svalbard retains control in the systems already used operationally.

The website and funkenlodge.com

A key part of the delivery was ensuring this worked within a modern digital experience. We built Hurtigruten Svalbard’s website to integrate directly with Tulo Voyage and present the full offering within a cohesive, brand-aligned booking flow. In addition, we delivered funkenlodge.com, where the same platform enables a clear, conversion-focused booking journey for Funken Lodge — with a flow designed to sell both accommodation and relevant add-ons in a seamless way.

Selling smarter through bundling

What truly elevates the business value is that Tulo Voyage not only brings everything into the same purchase, but also enables smarter selling. Through bundled packaging, Hurtigruten Svalbard can create incentives that actively guide behavior in checkout: for example, if a guest adds three nights and two activities, a discount can be triggered automatically. In Tulo Voyage, discount rules are defined based on the criteria a booking meets, and the platform applies them instantly once conditions are fulfilled. This makes it possible to work systematically with package logic, campaigns, and upsell — without manual workarounds and without compromising how the underlying systems operate.

A foundation built to scale

Overall, this means Hurtigruten Svalbard can now sell a more cohesive travel experience: a better journey for the guest, a clearer commercial offer, and a technical foundation built to scale. New products, new sites, or new systems can be connected over time — without having to rebuild the customer journey from scratch.